Recently we had the pleasure of collaborating with our friend Molly to formulate and promote some unique new Gin Farallon Holy Wood & Cask recipes for everyone to enjoy. We provided her with the gin; she provided everything else. We continue to be so impressed with her artistic touch, professionalism and attention to detail that we wanted to feature her on our blog and share what made our collaboration not just good, but truly amazing.
Before we get into the details of our collab; a little about Molly!
She started her Instagram page @goodgollymixmolly at the beginning of quarantine. With over 1.7k organically grown followers, her page is steadily growing and getting some well-deserved attention from cocktail lovers and spirits brands alike. It’s important to note that her journey began with a photography degree, marketing expertise, and her love for cocktails. After learning how to make beautifully crafted cocktails at the beginning of quarantine she decided to document the process — and it bloomed. What made this Molly x Farallon collaboration official was her being a Bay Area local and her love for gin! Fun side notes: Her cat Toast often makes appearances in her photos as he wishes he was involved in the process — commonly when she uses plants as props.
After the initial collaboration request from our end, we discussed expectations and deliverables. Molly’s communication and transparency about the process and what to expect in terms of timing and content were greatly appreciated. Then, she got to work and went above and beyond our expectations. She featured gorgeous photos of the Holy Wood & Cask bottle in her Instagram story multiple times and created not one, not two, but three diverse and delicious cocktails with our cask gin. After the very thrilling two weeks when these cocktails debuted on her Instagram, Molly sent over the high res photos, the recipes, and some creative stories for us to share. It was a huge success. Our collaboration with Molly created significant value for our brand. We are so excited to continue to follow her journey, support her, and hopefully do another collaboration again one day soon!
We have currently released two Molly x Gin Farallon cocktails on our Recipes page, with one more to come, so keep your eyes peeled. In the meantime, visit @goodgollymixmolly on Instagram to get a sneak peek of our collaboration, admire some unique artwork, and find some new recipes to try. PS She makes some awesome coasters, mugs, prints, masks and so much more! Visit the links below to visit her socials and purchase her art!